John Case shares Acumatica’s secret to success: making software easy to use, building a strong partner channel, and fostering a vibrant community.
John Case, CEO of Acumatica, shares Acumatica’s secret sauce for success: making software easy to use, building a strong partner channel, and fostering a vibrant community. He explains how Acumatica’s focus on small and mid-sized businesses (SMBs) allows the company to tailor solutions to a specific market segment, which meets the unique needs of these customers and helps them modernize their systems.
Timestamps:
00:52 - The acquisition
02:54 - Finding partners to drive sales
06:57 - Keeping a pulse on the SMB market
11:01 - Adjusting for business needs
14:04 - Acumatica’s rallying cry
16:50 - The Customer Bill of Rights
20:59 - Standing out in a big market
24:56 - Future thinking
26:53 - Lightning round
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